Price Factor Analysis, Word Of Mouth And Experiential Marketing On Customer Loyalty During The Covid-19 Pandemic (Case Study On The Tebing Tinggi Family Bakery)

<p><em>This study aims to determine how the influence of price, word mouth and experiential marketing on customer loyalty during Covid-19 pandemic. This uses a quantitative research type with help IBM SPSS 25.00 application. The results hypothesis testing using multiple linear regression analysis three independent variables one dependent variable show that From Table 4.18 it is known: tcount (2.865) > t table (1.986), as well significance value 0.005 <0.05, can be concluded first accepted, meaning</em><em> </em><em>Price (X1) has an effect </em><em>to Customer Loyalty (Y). seen (4,914) 0.000 second meaningvariable Word Mouth (X2) (1,993) 0.049 third Experiential Marketing (X3) take (Y).</em></p>